The success of your business doesn’t happen overnight. You don’t want to rush things — you’ve got too much at stake — but you also want to ensure you’re covering all your bases. So what should you do to grow your business?
You can measure your business’ success by looking at your site’s conversion rates. However, generating high conversion rates has never been an easy feat. A robust marketing strategy is paramount to pulling potential buyers into your sales funnel.
Not all businesses have an easy start. If your online business suffers from a poor conversion rate. Read on to learn 8 ways to improve your conversion rate to boost your existing online business.
What is a Conversion Rate?
A conversion rate is the percentage of a website’s visitors that perform the desired goal out of the total number of visitors. The desired goal can be diverse among businesses.
For instance, a conversion rate can be downloading a resource like an ebook or tool like a free invoice template, signing up for an event, purchasing products, etc. You can calculate conversion rates using the formula below:
Conversion rate (%) = [(conversion number)/(visitors total number] x 100
Let’s consider 1000 people visiting your landing page. Among those visitors, 100 people buy your products from your website. So you get 10% of conversion rates.
You can continually improve your conversion rates by optimising your marketing content and website performance. Keep scrolling to find out some ways to escalate your conversion rates.
Table of Contents
8 Ways to Increase Your Online Business Conversion Rate
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Increasing conversion rates deals with your marketing strategy. How well you understand your target customer and optimise your website will be the leading factor in this case.
Below, we’ve rounded up eight ways to increase your online business conversion rates. Keep scrolling.
#1. Add Social Proof
Social proof is one of the most powerful tools in your marketing arsenal. It’s used to build trust and credibility and increase conversions. It can be written testimonials or product reviews from your customers or influencers.
Written testimonials let people share their thoughts on your product or service in written form, usually on your website or via email. This can help build trust with new visitors and encourage them to buy from you.
Meanwhile, video testimonials are unique because they show the actual face of someone who has used your product or service. People like seeing others’ reactions when using your product or service. Those can be helpful for buyers to learn about your product.
Social proof helps to eliminate the fears associated with making a purchase. If someone is worried about buying something online and feels like they might be ripped off, then social proof can help alleviate those feelings.
#2. Keep Your Copy Crisps
Audiences don’t need long copies to convert. Keep your product copy concise by mentioning vital aspects only. If you need inspiration on your first draft, use an AI writer to get the ball rolling. Alternatively, you can optimise your copy with SEO to build a brand’s online presence.
Decide your keywords and implement them on your copies naturally. Most importantly, avoid stuffing your copies with too many CTA and your brand’s name, as it can come too promotional for audiences.
You can also enrich your content by providing video content. Videos are the king of content today. Consider creating explainer videos, tutorials, review videos, or other video types to entertain and educate customers.
#3. Personalise Your Landing Page
Why do you need to personalise your landing page? A study reveals that personalised CTA on your landing page can boost conversion rates up to 202%. That’s because people are more likely to take action on a product or service if they feel it’s being offered directly to them.
They want to know that you’re speaking directly to their needs and desires rather than just sending them a generic message. So making the entire purchasing process as easy as possible is key.
A good landing page should be simple, easy to navigate, use compelling visuals and branding (think fonts, banners, videos, etc.) and have a clear call-to-action (CTA). Personalised landing pages make it easier for visitors to convert because they feel like they’re getting an exclusive deal just for them.
#4. Build Your Sales Funnel
Sales funnel is a process by which you guide your visitors towards conversion. In other words, it’s a series of steps that leads customers from one stage to the next. For example, you use categorization like lead generation, prospects, and opportunities.
You need to specify how you will categorise potential buyers. The goal of the sales funnel is to have all the visitors who come to your website take action, whether signing up for your newsletter, buying a product or service, or filling out a lead form.
There are many different ways to build a sales funnel. You can do it manually or with help from an automation tool such as ClickFunnels or Leadpages. The important thing is to know what your goals are and how each step contributes to achieving those goals.
#5. Optimise Your Website Design
User-Interface (UI) and User-Experience (UX) of your site must be excellent to engage visitors. The perfect blend of UI and UX provides intuitive and delightful website designs. Also, ensure your site is responsive and fast to load.
An intuitive design will guide users through each step of their journey. An excellent UI and UX on a website can increase conversion rates by 200% and 400%, respectively. Personalised landing pages are also part of a good website.
Keep your overall design simple and build easy navigations to provide the most comfort to visitors. Eliminate unnecessary elements, including irrelevant ads. You can also use visual cues to help prospects learn your product better.
#6. Research Your Target Customer and Competitors
Your target customer is the group of people that you want to attract with your products or services. Knowing what they want, what they need, and how they behave to create a successful marketing strategy is essential.
There are several ways to identify your target customers. You can use demographic information like age, gender, or income level. You can also look at psychographic information like personality traits or values.
Moreover, market research is also an essential part of any business plan and can help you identify your competitors, create a brand identity, and build an effective marketing campaign.
You can focus on answering questions like, what do other companies do to attract buyers? How do those companies compete with each other? Where are the holes in their marketing strategies?
It’s also a good idea to make deep analytical research. For this, you will need to collect a lot of competitor and customer data with the help of data integration tools, analyze it with marketing analytics solutions to obtain insights.
If you research target customers and competitors well, you can create a more targeted marketing strategy. This way, you have a higher possibility of making a good sales rate.
#7. Don’t Make Login Necessary
Requiring buyers to create an account and login into your site, in fact, can make them leave. A study reveals that login requirements make 37% of users abandon their charts. But you still have some ways as alternatives.
You can provide guest shopping where customers can buy your products without any account. Create clear navigation, such as the “Guest Checkout” button, to attract customers and make them purchase immediately.
However, creating an account on your online shopping website can bring many benefits, including gathering loyal customers. You can also collect prospects’ and customers’ data for further actions. If you think creating an account is necessary, you can make the option optional.
#8. Use Chatbots to Assist Buyers
Artificial Intelligence (AI) technology has made it easier for brands to communicate seamlessly with customers. And chatbots are among so many inventions that have risen in popularity today.
Having a chatbot on a website helps handle customers more effectively by answering their questions. It can be a good investment for businesses to enhance their marketing strategy by providing excellent service.
Wrapping Up
Improving conversion rates is not a one-night game. You may go through trials and errors before finding the perfect marketing strategy. So research your target consumers and competitors well to find the best marketing content that resonates best with your target market.
You can consider the above points to increase your online business conversion rates. Also, try using marketing tools to speed up the process. Some marketing tools also help you to find the holes in your strategy and offer the best way to fill them.