If you have a small to medium business and have a product or service to sell, you will find that marketing forms a major part of your business activity. However, marketing campaigns are largely digital nowadays.
With Google owning 92.48% of the world’s search market share, taking your marketing campaigns online sure makes sense! If you are unsure how to go about creating your digital marketing campaign, read on because it is exactly what we discuss here.
Table of Contents
Elements of Marketing Campaigns
Before we get into how to create a marketing campaign, let us take a quick look at the various components that comprise a marketing campaign. They are as follows:
Goals and Objectives
A marketing campaign should have a goal, or you won’t know what you are trying to achieve.
Hire Qualified Professionals
Use specialists like copywriters, designers, and content media strategists who have a good track record in handling marketing campaigns.
Funding Your Campaign
Make a list of your expected expenditures. You have to pay people to work for you, pay for ads, and perhaps hire some consultants and specialists to create your marketing campaign.
The cost of video production can also be quite high. Once you have a rough figure on the costs involved, you can plan your marketing campaign accordingly.
Choose Your Social Media Channels
Decide where you are going to put out your content. If you are publishing your content on social media, you should know which channels to use and which ones to omit.
You need to decide which type of videos you want to post.
For example, you can create some great short videos for online advertisements using a video editor. You could also put out longer videos like explainer videos.
How to Plan a Marketing Campaign in the Right Way
Quirky commercial commercials and flashy videos may not be the only deciding factor for a successful marketing campaign. You have to set particular goals and use subtle techniques. If done properly, you can promote your brand even with limited resources.
The Power of Conceptualization
To begin with, you need to have a target to aim at. When you plan your marketing campaign, you have to think of what you want it to look like. If you have a particular brand, you can add a visual appeal to it that will reflect your brand appropriately.
Ask questions: What do you want to achieve from your marketing campaign? Are you focusing on reaching new customers, or do you want or strengthen your hold on existing customers?
The answer will define the goals you want to achieve.
Target Your End-users
When you plan a marketing campaign, particularly one that you will publish on social media, you need to always consider your audience. They are individuals who will benefit most from the product or service you’re offering – your future customers.
For example, let’s assume you run a dating app. The majority of your audience would be young, unmarried people. You would do well to establish a presence on platforms like Instagram and Facebook by posting ads that you can create with an online editor.
Add a Deadline to Your Campaign
Putting a time limit on your campaign enables you to plan the different stages of your campaign and know when to promote it. Once you have a start and finish date, you can decide on all the things you need to do in between.
Pull Up Tangible Results
Once you launch your campaign, it might take a long time to show results. Instead of waiting to see your campaign’s success, monitor its performance on an ongoing basis over various parameters and communication channels.
Then, you can tweak it a bit to make it run more efficiently and to ensure that the outcomes are as expected.
Measure Your Parameters
You need to have an adequate means of measuring your marketing performance depending on the type of business you run and the goals you have set. Performance metrics differ from one platform to another.
So, when you run your campaign on different mediums, you need to measure it accordingly.
For example, if you aim for 50 PR mentions per year, then you can set up milestones accordingly for each increasing number of mentions. It is a way of measuring how your goals are getting achieved. You can measure user engagement, on the other hand, through the number of shares, likes, and subscriptions.
How to Use Data
There is abundant information out there that you can collect and use.
Let us assume that you intend to increase your organic blog views by a particular number. Then, once you launch your campaign, you will probably notice an increase in views.
But does that increase meet your targets?
With a specific number, you can use the online analytics of particular platforms to measure and monitor the metrics your marketing campaign aims to achieve. You can then ensure that they fall in line with the goals of your marketing campaigns.
The ultimate metric you can use to measure the success of your marketing campaign is your return on investment (RoI). If you observe a marked increase in your RoI, it’s a good indication that your marketing strategy is working.
If you are willing to spend a bit of money, it’s worthwhile to note that paid ads bring up to 200% RoI!
Study Your Competitors
By studying your competitors’ marketing campaigns, you can pick up tips on how they succeed or even how they fall short. Knowing what not to do is as important as doing the right thing.
Marketing campaigns can be easy to create when you know what to do. Consumer behavior, marketing trends, and other unknown variables are entities that will influence how your brand performs in the market.
But by using the tips outlined here, you can grab your audience’s attention by creating an authentic and exciting marketing campaign that can help your business grow the way it should.