Real estate agents and realtors know how important it is to present your property in the best light. After all, you want to make sure that potential buyers see what a great investment they can get if they purchase your properties. And there is no better way to do that than through real estate photos.
But sometimes, even the best intentions can lead you to make mistakes that hurt your listing instead of helping it. This blog will cover some common photo editing mistakes and how real estate photo editing services can help you avoid them to create better listings.
Benefits of Editing Real Estate Photos
There’s no doubt that real estate photos are one of the most important parts of selling a property. You can edit your pictures to remove any unnecessary detailing, make interiors look more spacious, or even add things like plants and furniture (if it’s unfurnished) to give an overview to the customers. Adding on to this, here are some more reasons how editing real estate photos can benefit you
- Enhance the Overall Appeal of Your Property: Aesthetic appeal can be one of the most important factors affecting your sales. This is where photo editing comes into play. You can make any picture look better than ever with simple adjustments and enhancements. Even if there are flaws in the original photo (like poor lighting), these can be easily fixed with a few clicks. The results? A much more visually appealing image that can catch anyone’s attention.
- Improved Picture Quality: With photo editing, you have full control over the quality of your pictures. This means you can use photo editing software to control brightness and contrast and adjust saturation, hue, and other color adjustments. The more professional your photos look, the more confidence people will have in your listings.
- Highlight Your Selling Points: When selling a property, it’s important to highlight your biggest selling points. After all, real estate photos are often the first impression a potential buyer gets of your property. If the photos don’t show off those top features in an appealing way, you could be losing out on potential offers.
In short, photo editing can help
- enhance the appeal of your property by making it look luxurious and inviting
- ensure buyers notice beautiful light fixtures or hardwood floors by adjusting color saturation and contrast until they pop off the screen.
- show off architectural details that aren’t visible in other shots. A pocket door here and an arched window there can make a big difference.
7 Common Real Estate Photo Editing Mistakes
- Excessive Lighting and Colour Correction
Although the idea of using software for color and lighting is tempting; it can also make images look unnatural.
A simple correction of light levels can be done automatically with software, but this should be done with caution, as applying too much light can have the opposite effect of making your property look better than it does in real life.
For example, if you have dark walls in your living room, using excessive lighting to brighten up the room can make your room look gray or gloomy! If something like this needs to be corrected for real estate listing photos, software like Adobe Photoshop can help do this quickly. Another way to get the job done is by hiring a photo editing company that can best edit your pictures for commercial use.
- Picking the Wrong Software for Your Purpose
The wrong choice of software can be costly. A common pitfall is using free or trial programs that are either too simple or too complicated for your needs, leading to wasted time and frustration.
Free trials give you enough time to realize how much you hate using that particular program but not enough time to learn how to use it effectively.
Buying the most expensive software will not necessarily give you better results, either. And if you buy something cheap, don’t expect great results without investing in some serious training or learning on your own time.
- Poorly Exposed Shots
Exposure is the amount of light that enters the camera for each picture you take. An image with too little exposure will be dark and lack details, and an image with too much will be washed out and overexposed. The ideal exposure depends on the subject matter of your short as well as its environment and lighting conditions.
The importance of editing and getting this right cannot be understated. Poorly exposed photos are usually discarded by buyers or agents. Hence, it’s important that if you’re listing a property, your photos reflect quality workmanship inside and out so potential buyers can envision themselves living there.
- Oversharpening the images
The most common mistake people make while sharpening images is overdoing it. This can make your image look grainy or fake (as a result of extra noise in the image) and may lead to losing details. To avoid this mistake, use a sharpening tool appropriate for your photo’s size and resolution.
If you want to sharpen an area of an image, use a layer mask so that only specific areas are affected by the sharpening effect. Remember that oversharpening can make it more difficult to edit your images later on. It can be a nightmare to fix an over-sharpened image because the details you’re trying to bring out are so pronounced that they make it difficult to see what else needs editing.
- Oversaturation
This is a common mistake that most editors make. It can make your images look artificial or fake, damaging the credibility of your listings.
To avoid oversaturation, use your software’s saturation tool or less to remove excess color from an image without losing its originality. However, if you need to add saturation to a photo, try doing it in small amounts and testing the results on different parts of your image.
- Image Cropping Errors
Cropping images is a common editing technique that helps focus the viewer’s attention on specific aspects of the images and removes unnecessary background details. You should always crop photos before applying other edits to ensure you don’t accidentally cut off important parts of the image.
To get a hold of this technique, it’s best to use the software designed for this purpose. This allows for more precision than what is possible with mobile apps or camera software alone. It also keeps your original files intact so that future changes can be made if needed down the line. If this sounds like too much time learning new skills, you can consider outsourcing these tasks to a real estate photo editing company.
- Low Picture Clarity
Low-quality pictures don’t appeal to potential buyers. When you take a photo of your property, you want the buyer to see all the details that can help them make an informed decision concerning their investment. If there are too many blurry spots or it’s difficult to tell what size or layout of the property you’re looking at, then they won’t know if they like what they’re seeing.
Therefore, make sure all your property images are edited properly for consistent depth and clarity. Use high dynamic range (HDR) editing to make them look more realistic, enclosing all the details.
Why Should You Consider Hiring a Real Estate Photo Editing Company?
If you want to be successful in real estate sales, you must ensure your online listings look their best. This means creating a professional profile and ensuring every photo looks crisp and clear. However, if you’re not a photographer or editor, it can be difficult to create high-quality images with the right lighting and focus.
Luckily, there are many companies specializing in real estate HDR photo editing that can help your business reach its full potential by ensuring all your images look professional. Here are a few reasons why hiring a photo editing company can benefit sellers and buyers.
- Access to the right software and expertise.
- Saves you time and money, which you can utilize for other aspects of your business.
- Make your pictures look more appealing to generate sales.
- Provide you with fresh suggestions to improve your photos.
Conclusion
It’s important to remember that real estate photos are an essential part of marketing. It’s also important to know that real estate photo enhancement services can greatly help if you want your listings to engage more buyers but do not have the time to invest in this goal. The key is creating images that look professional, attractive, and inviting, so buyers will want to see more than just one photo before deciding whether or not they should buy from you.