A website is a robust marketing mechanism that can help you reach a larger audience, communicate your brand message, and generate leads and sales. But, like any other marketing investment, a website costs money. If you’re thinking about starting a website or redesigning your existing site, you might wonder how to use your web design budget to make more money. You’ve decided to invest in a website design. Good for you! But what do you do with the money now that it’s in your bank account? You could sit on it and hope it will grow, but there are better ways to use that money to make more money. In this blog post, we will discuss eight different ways that you can put your web design money to work for you. By following these tips, you’ll be able to see a return on your investment and watch your business grow!
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Drive organic traffic with blog content
A blog is a significant way to drive organic traffic—traffic that comes from people finding your site organically through search engines. And, as we just talked about, SEO is a major factor in organic traffic. So, by creating high-quality blog content and optimizing it for SEO, you can increase the chances that people will find and read your blog—and maybe even convert it into leads or customers! For example, for area rugs, retailer RugsUSA increased organic traffic by 32% after creating a blog post about interior design trends.
Increase conversion rates with effective design
A website is an influential marketing tool that can help you reach a larger audience, communicate your brand message, and generate leads and sales. But, like any other marketing investment, a website costs money. If you’re thinking about starting a website or redesigning your existing site, you might wonder how to use your web design budget to make more money. Your website’s design should focus on converting visitors into leads and customers. An effective design will guide users through your site with a clear call-to-action (CTA), making it easy for them to take the next step in the buyer’s journey. If your current design isn’t doing that, then it’s time for an update.
Capture leads with forms and CTA buttons
Forms and CTA buttons are essential elements of most websites—but they’re also great tools for generating leads. By adding forms or CTA buttons to key pages on your site (like your homepage or pricing page), you can allow visitors to sign up for your email list or request more information about your product or service—which means more leads for you! For example, Airbnb used strategically placed CTA buttons to boost their user sign-up rate by 46%.
Use email marketing to nurture leads into customers
Email marketing is a great way to nurture leads down the funnel toward becoming customers. By sending relevant, targeted emails at each stage of the buyer’s journey, you can keep leads engaged with your brand until they’re ready to make a purchase decision. Plus, email marketing allows you to track key metrics like open rates and click-through rates so you can see how well each campaign performs and make improvements over time. For example, Unbounce saw a 20% increase in revenue after implementing an effective email marketing strategy.
Invest in search engine optimization (SEO)
By investing in SEO, you can make sure that your website appears higher up in the SERPs (search engine results pages), giving it more visibility and making it easier for customers to find your business online. Additionally, optimizing your website content with keywords can help you target specific groups of customers and drive more qualified traffic to your website. For example, if your business is a florist, you could use the keyword “flower delivery” to attract customers specifically looking for flower delivery services. Investing in SEO can also help you stay ahead of competitors and improve your organic traffic over time.
Use social media to promote your blog posts
Social media is a powerful platform for promoting your blog content and driving traffic to your website. Whenever you publish a new blog post, share it on social media—and include CTAs encouraging people to read the full post on your site. You can also use yielded social media advertising to boost the reach of your posts and get more people to read them. For example, Polypropylene Rugs allegedly increased its website traffic by 654% after using Instagram Ads.
Retarget website visitors with ads
Retargeting allows you to show ads specifically to people who have visited your website in the past but haven’t converted it into leads or customers yet. This helps keep your brand top-of-mind as they continue their research and makes it additional likely that they’ll come back and convert when they’re ready. All you need is a small piece of code called a pixel, which you can add yourself or have our team at Metric Marketing add for you. For example, 1-800 Contacts saw a 10X increase in ROI after they implemented retargeting.
Optimize for search
Search engine optimization (SEO) is optimizing your website to index more heightened in search engine results pages (SERPs). The higher your website ranks, the more likely people find it when searching for terms related to your business. While many factors go into SEO, your website’s design is one of them. For example, header tags, title tags, and Meta descriptions can help improve your click-through rate (CTR) from SERPs—which can ultimately lead to more traffic and conversions. For example, RugKnots, a rug retailer, increased organic traffic by 41.2% in just two months by optimizing Meta tags and titles.
Conclusion
A well-designed website is significant for any business that wants to succeed online—but it’s not enough to have a pretty site. Your website needs to be designed with conversion in mind to drive traffic, capture leads, and nurture those leads into customers. By using the money you spend to design your website, you can make even more money with effective online marketing strategies. Whether creating lead magnets, implementing an email marketing strategy, or adding retargeting codes to your website, there are several ways to leverage your web design budget. Following these seven tips, you can use your web design budget to make more money! And if you need help getting started, our team at Metric Marketing would be happy to chat with you about how we can help turn your website into a money-making machine.