CRM is a Customer Relationship Management system that stores all your client data and keeps track of and manages your leads and client relationships in one central location. The platform makes it easy to know precisely where each lead is in your sales pipelines and what you need to do next. This post will discuss why CRM integration with Facebook ads is crucial for any business.
You are using anything you use to store client data as a CRM. A CRM can be seen as anything simple such as a phonebook app, calendar app, spreadsheet, physical notebook, or complex enterprise software like Microsoft Dynamics. If you are familiar with Facebook lead generation, Facebook recommends using a CRM to access, track, and manage your leads in one place. After you perform the CRM integration with Facebook, you will immediately receive your leads in the CRM system, which you can follow up with more efficiently.
Why Is It Important?
It is crucial that you integrate your CRM with Facebook ads due to the 5 minutes response time to convert any lead. Integrating your CRM with Facebook Ads allows you to use different lists to manage your leads so that you can leverage them quickly in order to get in touch with your leads and nurture them before they get cold. You can use an integrated sales and marketing tool to connect your CRM with Facebook Ad campaigns. It will allow you to export your leads directly to the CRM without manually downloading them and exporting them in a CSV file. Also, it is a safe, easy and quick method that sends an auto-response to your leads, encouraging them and giving them opt-in offers without any manual efforts. This can be a good way to pitch food a free trial on your product or an audit report on their website if you provide any services like that.
Receiving Instant New Lead Notifications
Some CRMs may send you notifications each time a Facebook lead fills your lead form. These instant alerts allow you to receive and contact leads while their interest levels are at their peaks. This will result in you closing more deals and boosting your sales.
Reducing manual effort and saving time
Once you connect a CRM to Facebook, you will receive your lead details automatically in the app. All the leads will be available to access and manage through your CRM automatically and in real time. With this, you won’t have to download CSV files and spend time on repetitive tasks, thus giving you time to focus on selling to clients.
Accessing And Managing Leads From One Place
CRMs make it easy to access and manage new leads and client details, and interactions from one app. You can do it from your phone if you have a mobile CRM. This means that your Facebook leads are at your fingertips, thus allowing you to form stronger relationships and close many more deals.
Storing Your Facebook Lead Details
Facebook stores your lead data only for 90 days, automatically deleting all lead information after that period. But a CRM will ensure that you always have access to your lead details, even if they are deleted from Facebook’s servers.
Quick Action On Leads
With CRM integration, you can take quick action on new leads so that you don’t have to wait to follow up with new leads. The longer you wait for the follow-up, the less likely it is to convert or become a customer later. The CRM integration with Facebook will decrease your response time and protect it from lead leakage.
Results In Higher ROI
Once your ad has run its course, exporting your leads will burn the leads you generated through the campaign. This is because users expect a response immediately, and if they don’t get one, most turn cold. Also, your emails will get annoying for them.
Letting You Know The Prospects Interests
Integrating CRM with Facebook is an easy way to know the prospects’ interests and priorities, as it helps you know whether or not they are interested in your product or service. You can always send a confirmation email through your CRM, ensuring that the people taking action on your lead ad are interested in hearing from you.
Allowing Hassle-Free Promotions
The ads you run to offer vouchers and coupons will not be successful without syncing your CRM with Facebook. No matter how much investment you put into your ads, generating leads will be lengthy and tiresome.
Takeaway
If you want your business to make revenue faster, you should speed up the process of turning a prospect into a customer. No matter how much your marketing budget is or how much you spend on Facebook ad campaigns, you will not get the desired results if your CRM is not integrated with your Facebook ads. Hence, your business will lose both money and prospects.